While Black Friday officially starts tomorrow on Amazon, the merchant has already discounted some items on Thursday morning. Here are the main offers that you should not miss to get good deals.
Black Friday was exported to France by Amazon, which is also the leading e-commerce company in France. In recent years, it has decided to spread the process over a longer period to allow everyone to benefit from it. No more rush on D-Day (which falls on November 24), as offers are posted well in advance so everyone can take advantage of them without the slightest pressure.
The downside of this generosity is that stock is no longer necessarily available on Black Friday on Amazon. In fact, demand can be very strong upstream and stocks disappear from the first days of the private operation. If Black Friday Week begins tomorrow morning (and will see all offers rolled out online for the duration of the process), Amazon has already posted some nuggets this Thursday.
List of offers not to be missed:
To see the dedicated Black Friday page on Amazon, click here:
Black Friday on Amazon has evolved significantly over the past ten years. The e-commerce giant has adapted to each of its markets to best meet its customers’ expectations. During this process, you should know that the offers are available to everyone, and not exclusively to Prime members like during Prime Day for example.
So there is a much stronger craze during Black Friday and Amazon tries to manage it as best as possible by spreading out its sales over time. Instead of reaching peak sales on D-Day, he prefers to spread it out over ten days. This avoids the necessity of one-day delivery, as was the case in the past.
Black Friday, a week-long tradition
Black Friday is an event that takes place every year on the last Friday of November, after the Thanksgiving holiday (last Thursday of the month) in the United States. This is a unique opportunity to avail crazy discounts on thousands of items in all categories: home appliances, high-tech, fashion, cosmetics, toys, etc. It was Amazon that managed to internationalize the Black Friday operation about fifteen years ago.
For those who don’t know, Black Friday is followed by Cyber Monday, which offers exclusive offers on e-commerce sites but is less popular in France. Black Friday now generates over 80% of its revenue… excluding online! Everyone participated and the enthusiasm continued to grow while the purchasing power crisis was already becoming real in France.
Whether you want to revamp your PC hardware (with an excellent MacBook Air or Pro), treat yourself to a new smartphone (the new discounted iPhone 15s), a new gaming console (hello PS5), a new piece of clothing, or anticipate your holiday shopping… Christmas, there is something to suit all tastes and budgets. Amazon is treating Black Friday with shocking prices for the biggest brands right now.
Unlike a process like sales, Amazon Black Friday focuses on the biggest brands. There are no lost sales but Amazon cuts its margin to offer strong discount percentages on brands like Apple, Samsung, Sony PlayStation or Microsoft. It’s a good way to buy cutting-edge, modern products at unbeatable prices and one month before Christmas.
Advantages of buying on Amazon
As France’s leading online retailer, Amazon is a key player if you want to buy things online. The giant has earned its reputation thanks to the quality of its catalog and offers during Black Friday. Whether you’re a Prime member or not, you have the opportunity to make real savings on all major brands and categories. Technology and home appliances are bestsellers.
For the 2023 edition of Black Friday, Amazon intends to lower prices further in France to respond to the erosion of the purchasing power of the French. This allows you to save between 20 and 80% on products of all types and newer or newer topics. There’s something for everyone and it’s good for your wallet.
If you have the opportunity to get a first look at Amazon this Thursday, now is a good time: This allows you to get access to the first Black Friday deals without any pressing. The longer you wait, the greater the risk of running out of stock. Last year, for example, Amazon had almost no inventory on the Monday before Black Friday. Everything will take place between Thursday morning and Sunday evening, after which we should expect disruptions to major references.
In 2023, like last year, Amazon is offering flexibility with returns: you can buy today and return your purchase (and get your money back) until the end of January. This saves you from having to resell your Christmas gift (at a discount) after the end of the year. Amazon will take it back from you if necessary and you can then buy something else without any discount. A real advantage that other e-retailers in France do not follow.
To start Black Friday on Amazon, here:
What you need to know about our good deals
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