Logitech Aurora: Worse is also on the way with us...

Logitech Aurora: Worse is also on the way with us…


There are topics that arouse inexhaustible mobility for guards and other moralists. Let’s be honest, it’s a rant we’re posting here against the brand yet we love. Notions of “gender” and others are generating, in our view, many artificial divisions and some like to carry them to create conflict where none exists. On the topics of gender and inclusion, one might think the devices were safe…but no. Here’s the Logitech Aurora range…

“What makes you say I’m a man?” -> Interview (serious?) to review here

Logitech Aurora: The worst in marketing?

So we learned that Logitech has just launched a line of peripherals from AURORA, a line consisting of wireless headphones. G735wireless keyboard G715keyboard G713and the mouse G705 Wireless, plus 8 customizable accessories. The new collection is designed to be inclusive and gender-neutral. This set meets the expectations and needs of female players.

Instead of publishing the press release provided by Logitech to all editors and taking it scientifically, we will content ourselves with noting the unfortunate and opportunistic aspect of the approach that, in our opinion, is not growing Logitech.

[…]A set of equipment that invites players to express themselves as they are, while meeting their expectations in terms of performance.

The desire to create a commercial segment based on a highly questionable aperture seems distasteful to us. Where we can possibly make an ideal community of players who are certainly not united, but have common values, the desire to do business classifies people to better separate them. Did we need this if we wanted to have a less powerful keyboard? White, soft, accessories with all the colors of the world have been in many brands for years.

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Here we present a demonstration of this “scope” to give you an idea. Our opinion was already made, it’s an opinion like any other, but we also wanted to express it… freely.

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