It doesn’t seem like Google wants to treat app providers in the Google Play Store fairly, which is why the restructuring is so important.
Google Play Store: Even after many years of its introduction, the Google Play Store is still far from perfect and equipped as widely as we sometimes desire. So far there is no deal area for an overview of the current offers. The Play Store has long supported displaying limited offers directly on individual app pages. Even with the bid price and the offer period.
Instead of the desirable deal area, there are live events. In this way, Google promotes various app campaigns and new content directly in the apps. You can watch such a live event, for example, matching your apps directly under ‘My apps & games’. At the top, above the app updates list, you may get a current live event from an app installed on your device. In my example, it was a new Disney + movie.
I also keep seeing events on the start page of the Google Play Store. Mostly it is about new content for the respective apps. Who would have thought there was a separate Events tab in the Games area. There you can see the most popular promotions, but only very popular games. In fact, I haven’t encountered any title there that doesn’t actually have millions of downloads.
Google Play Store has a credibility issue
As shown, live events seem to be mainly suitable for already popular app providers. No chance for small apps that might have only reached 10,000 downloads. Real Deal Area Without such “filters” it would give other apps an opportunity that would like to present themselves to the user with special offers. However, this still required third-party apps like Absales.
I’d like to see more freedom and fairness here, and not just from the user’s point of view. But I have long considered a complete overhaul of the Google Play Store as essential, with a greater focus on apps alone.