Wine company launches its own airline, the first in the world

Wine company launches its own airline, the first in the world

The company Invivo, specialized in the production of wine, decided to expand its field of activity by launching the world’s first wine airline. The company has chosen to operate a line linking Auckland and Queenstown, New Zealand, reports Capital According to information from CNN.

The idea is not only to forge a classic connection between these two cities, but to serve wine while trying to revive tourism in Queenstown, which has suffered the brunt of the consequences of the global pandemic. The first flight is scheduled to begin in the next few months on a 34-passenger plane.

Thousands of people signed up for the first flight

In addition to the two-hour excursion, participants will benefit from an authentic experience throughout the day. In the program: a visit to wine producers in Invivo Central Otago as well as a stay at the Hilton in Queensland. “Obviously there will be free wine on board, as well as soft drinks,” said company founders Tim Lightbourne and Robin Cameron.

While thousands of people have already registered for this first flight, Invivo has decided to offer half the seats to hotel and tourism staff in Auckland, another city hard hit by the New Zealand government’s lockdown. People who were unable to travel to the south of the country to visit their relatives will also be among the priority passengers. In the long term, Invivo hopes to operate regular flights between these two cities and even add new destinations.

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