Recently, the importance of a large number of sports organizations has increased significantly in topics related to environmental protection and climate change. While awareness of the importance of such issues is very real within the sporting movement, it has relatively little impact on the choices that are made in terms of care. light.
“I don’t want to be a watchdog!” In these terms it is Patrick BoianiThe CEO of Total closed the Paris 2024 sponsorship bid in June 2019. Wishing to associate his name and logo with the Paris version of the Olympic Games, Total’s ambitions met with strong opposition from Anne Hidalgo. Then, the Mayor of Paris wrote a letter to Tony Estangett, President of OCOG Paris 2024, to recall the environmental ambitions of the event and to underscore his desire not to turn to active fossil fuel sponsors to fund the event.
If honoring the wishes of a member of the Paris Council is a brave choice adopted by OCOG, not all sports organizations are willing to ignore the investments made by companies with a high carbon footprint. Despite a media protest campaign organized by Greenpeace, the New Zealand Rugby Union (NZRU) succumbed to temptation by formalizing an agreement with British petrochemical giant, Ineos. short care contract which will come into effect from 2022 Which will bring into the coffers of the NZRU about 4.7 million euros per season.