Swiss sports shoe company Aon, in which Federer contributes, wants to enter Wall Street

Swiss sports shoe company Aon, in which Federer contributes, wants to enter Wall Street


sport shoes employmentAmong them, tennis star Roger Federer is a shareholder and ambassador, who will soon appear on the New York Stock Exchange, with A valuation that could amount to about $5.5 billion.

From high quality to recycling by subscription

Created in 2010 in Zurich, ” employment ” I was It initially specialized in high-end running shoes, with an innovative technology called CloudTec and a very distinctive perforated sole.

Innovative, suggested manufacturer in 2020 Recycled shoes concept by subscription. For 30 euros per month, it is sufficient to return your worn out pair that will be crushed and reconstituted, every six months if necessary.

It was co-founded by former Swiss world long-distance triathlon champion Olivier Bernhard, the brand It is quickly imposed in an already very competitive landscape, at the point Achieving a turnover of 425 million Swiss francs in 2020, or approximately 482 million US dollars.

Federer’s shareholder in 2019

Roger Federer became a shareholder in 2019 And employment He launched his own shoes last June, already sold out (It will be available again in September).

At Holdings AG, the full name of the Swiss company, we hope Raised up to $622 million on the occasion of its Wall Street listing, on the New York Stock Exchange, at a date yet to be determined, according to a document released Tuesday by the US financial markets regulator, the Securities and Exchange Commission.

At the end of the process, the company, which made a profit in the first half of 2021, will be valued at about $5.5 billion, according to the same document.

Competition from New Zealand Allbirds

On Holdings is not the only sports equipment manufacturer looking to profit from the influx of capital into the financial markets. New Zealand brand Allbirds, whose model is intended to be environmentally responsible, submitted to the Securities and Exchange Commission at the end of August a document before it entered Wall Street..

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