Reuters. – Twitter Inc announced Tuesday that it is rolling out its subscription service in the United States and New Zealand and will include several new features, in an effort to diversify its revenue sources.
Twitter Blue, which will cost $2.99 per month, will include the ability to read some news articles without ads, upload longer videos, and customize the in-app navigation.
The San Francisco-based company, which generates most of its revenue through the sale of advertising, is seeking more consistent sources of money by selling access to certain features to Twitter users who flock to the site for news and current events.
Twitter Blue subscribers can read articles from publications like Washington PostAnd USA TODAY And Reuters No ads. Twitter said a portion of each user’s Twitter Blue subscription will go to news organizations.
Subscribers can also pin important conversations to the top of their message inbox and change the colors of their apps.
Twitter began rolling out the subscription service in June, launching it first in Canada and Australia. The company did not specify the number of subscribers it has.
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