The great profits achieved by New Zealand thanks to the Women’s World Cup – World Cup 2023 (F)

The great profits achieved by New Zealand thanks to the Women’s World Cup – World Cup 2023 (F)

The trophy cabinet was not full, but the government’s pockets were full.

By participating in organizing the Women’s World Cup last summer – with Australia – New Zealand achieved a great victory. in Summary document Published on Friday by the Ministry of Business, Innovation and Employment, it was revealed that the archipelago made net profits of NZ$109.5 million (about €62.2 million), or More than double what the government hoped.

This edition made history, as the country’s attendance record for a football match was broken three times at Eden Park in Auckland during the competition. The current record is therefore the one set during the semi-final match between Spain and Sweden (2-1), with 43,217 spectators in attendance. In any case, hosting the World Cup will have a very positive impact on New Zealand’s territory, but also on the perception of women’s sport in the country: according to an infographic at the end of the document, 59% of New Zealanders watched a women’s match. World Cup match.

The remaining 41% already had to wait until the start of the World Cup. All blacks.

In the head of a footballer, with Edouard Cissé

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