The Allbirds mark on their labels indicates the carbon footprint of each of their products

The Allbirds mark on their labels indicates the carbon footprint of each of their products

Textiles – 10% of the world’s CO2 emissions are from the apparel sector

start New Zealand Allbirds specializes in making shoes and clothes OfficialsCommitted stickers have been in use since 2020. These include in particular carbon traces For each brand product. The goal of this approach is to make the general public aware and better understand the issue of carbon dioxide emissions, explained the authority. guardian Hana Kajimura, DO official sustainable development Inside the company that was founded in 2016.

To achieve its goals, Allbirds relied on “information pervasiveness and availability,” she said. The company wants to provoke, about pollution Resulting from the production of clothing, reactions are similar to those of consumers about the energy consumption of food. “The average person cannot accurately explain what calories are or how they are measured,” Hana Kajimura said.

Cut the carbon footprint of its products in half by 2025

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