Burger King has shown how it’s done, and now the rival McDonald’s is following suit. In order to bring the same fresh air, the fast food chain products must have a new design. Slogan: Less is More!
- McDonald’s gets a new design
- The packaging for Burgers & Co. is designed in a simple way
- The first photos of the new look of the fast food chain appeared
You can get a little nostalgic: The well-known packaging of McDonald’s burgers, wraps, and side dishes should get you a fresh design. Instead of colors and eye-catching, the look should be kept simple and subtle.
McDonald’s: new product design and packaging
The new packaging, which will be released worldwide within the next two years, has a simple and vintage look. It is already on the market in Australia, New Zealand and the Pacific Islands, such as’AdWeek“Reported.
Berlefischer is said to have commissioned the new design early in 2016.
McDonald’s: The new design should drive brand development
It is the first time in five years that the shape of the packaging has changed – and that was shortly after competitor Burger King published its new logo.
As the agency announced to “AdWeek”, the new design is a logical step in the further development of the brand. They want to further enhance the “feeling happy” atmosphere at McDonald’s. It is not yet known when the new design will also be available in the German subsidiaries. (MI)
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