Luna Rossa bets 100 million euros in the America's Cup

Luna Rossa bets 100 million euros in the America’s Cup

TheAnd one hundred pounds for 1851 turned into 100 million euros in 2021. It’s been 170 years since the first edition won by the American sailing ship, we went from the Isle of Wight to the Hauraki Gulf, but the magic of the America’s Cup remained unchanged. On the other hand, the economic context has grown exponentially, to the point that the 36th edition of the oldest sailing cup in the world has generated a turnover of 45 million and a total investment by all four participating associations of 400 million euros.

Match Race Al Villa

Word time is running out. From Wednesday 10 March, after a delay of a few days in relation to the original date of 6 March due to health safety measures put in place in Auckland, it will go into the water and will only count the stopwatch. on one side Emirates Team New ZealandOn the other hand, Luna Rosa Prada Pirelli. New Zealand vs Italy, the defending champions against the first challengers, that tricolor consortium backed by Prada Group which, in addition to the record-challenging event, is also the main sponsor of the competition between the contenders and the presenting sponsor of the America’s Cup. The team led by Patrizio Bertelli behind the office and at a port in Auckland by Max Serena is a compilation of the best Made in Italy, in terms of the brands’ brand reputation, boat aesthetics, but also the vehicle’s aerodynamics and quality of plumbing systems.


Made in Italy in water

The sponsors basket associated with Luna Rossa includes 23 logos, divided into 7 categories. At the top of the pyramid we find two common patrons, Prada and Pirelli. Below stands Panerai’s official sponsor and technical partner, The Woolmark Corporation. On the middle tier is the sparkling partner, Cantine Ferrari Trento, creative partner, M&C Saatchi, and sustainability partner One Ocean. Finally, at the base of the pyramid are the official suppliers: Pardo Yachting, Mercury, Fujitsu, Technogym, Esteco, Altair, Garmin, Comscope Ruckus, Mustang Survival, Wärtsilä Tuurima, Microsoft, Mitsubishi Electric, Promo, Zumtobel, Dainese and Parmigiano-Reggiano. The boat that will completely challenge the kiwi was born in Italy. Restricting himself to the hull and sails, the first was built in shipyards in marine perch In Nembro, in the province of Bergamo, the latter saw the light at the factory north sails Carrasco in the province of Genoa. In short, technology, innovation and resilience, accompanied by a message of confidence that does no harm in the era of Covid-19, especially for the Nembro shipyard, one of the epicenters of the first pandemic wave .


The volume of America’s Cup sales is about 10 times less than the total volume of investments made by the participants. 45 million of total sales are fueled mainly by the contributions of local authorities in the preparation of the competitive fair. Four years ago, the government of the Atlantic archipelago invested 60 million euros in Bermuda. This time in the coffers of the organizers, namely the defender, 35 million euros arrived from the New Zealand CEO and the city of Auckland. The remaining 10 million is obtained by collecting television rights (the vast majority of fees were paid to New Zealand networks) and sponsorship. In addition to Prada (Display and Label Partner) in the basket there are Yanmar, GH Mumm Champagne, North Sails, Emirates, Spark and Medallia as Global Partner, Omega as Official Timekeeper and Coca-Cola as Supplier. The registration fee for teams is 1.5 million euros, while there is no box office income, because entry to the village and port is free. The event is run by Ace (America’s Cup Event Ltd), and the direct promotion of Emirates Team New Zealand, the owner of this silver mug, coveted by the Italians, who have instead organized regattas through the company. Core 36 (Record Challenge 36).


Thus, the America’s Cup has neither a promoter nor a broker who does media marketing and marketing rights. Everything is managed by the same teams who aim to reach the largest television audience in order to ensure that the sponsors are seen on board. For this reason, the event’s commercial proceeds are less than the collection made personally by the teams. Each of the four participants – in addition to New Zealand and Luna Rossa there was also a Briton from Ineos and American American Magic – came to spend a hundred million euros each.

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