How the brand is revolutionizing the responsible basketball market

How the brand is revolutionizing the responsible basketball market

Launched in 2016 in San Francisco, this New Zealand brand is changing the sneaker industry with classic aesthetics and a deep commitment. Focus on an ideal company.

A good entrepreneur is someone who develops a concept that he lacks in his daily life. Because if he is filling a void in his life, there is a good chance that he will be the same for others. It is not Tim Brown, co-founder and co-CEO of Allbirds, who will say otherwise. A former professional footballer, particularly a representative of the New Zealand national team between 2004 and 2012, during his career as a high-profile sports player, he began to take a serious interest in the environment. Sponsored by a well-known equipment manufacturer, it realizes that the clothes and shoes offered by the brand are made of highly polluting synthetic materials. Meanwhile, he gets tired of the flashy logos and the extravagant trademark colors on his field uniform. “I needed simplicity, both stylistic and material,” he recalls. Then he started making woolen shoes with a simple design, which he simply sold to his teammates. As he nears retirement, the idea of ​​creating a brand for Responsible sneakers Sprouted in his mind. On the advice of a business school professor, he launched his first Kickstarter campaign to fund his concept. In just four days, he received 1,000 requests.

Responsible Basketball: From Dream to Reality

Among the participants in this campaign is Joy Zwillinger, an engineer and expert in …

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