Focus on Photography with Leica

Focus on Photography with Leica

The partnership between imaging specialist Leica and Xiaomi will soon bear fruit. The Chinese brand will unveil its novelty on July 4, 2022.

Source: Let’s Go Digital / Technizo Concept

There is not long to wait before discovering the fruits of the partnership between Leica and Xiaomi. We’ve known this since the end of May German imaging specialist Leica Signed a partnership with Xiaomi to Improve smartphone brand image. For Xiaomi, it’s “A decisive moment“The Opening”new eraIn other words, the manufacturer is very ambitious in terms of its next devices.

Now the wait is close, Xiaomi has announced a conference on July 4th in China that leaves no room for doubt about its content.

Three Leica Smartphones

The date was announced by Xiaomi founder Lei Jun via Twitter. The conference will take place on July 4 at 1 pm (Paris time) and will allow you to discover “The latest innovation, Xiaomi smartphones are developed with Leica to open a new era in photography“.

After a lot of hard work, we can finally share our latest innovation, the Xiaomi smartphones co-designed with Leica, to start a new era in photo technology. We look forward to sharing more in # XIAOMI12SSeriesLaunch On July 4th, at 19:00 GMT +8! pic.twitter.com/YHe5Zvqjdb

– leijun June 28, 2022

While we can initially think of a focused launch on Xiaomi 12 Ultra, it will actually be a new line of devices. So we must have Xiaomi 12S, Xiaomi 12S Pro and Xiaomi 12S Ultra. In this configuration, the Xiaomi 12 Ultra will not see the light of day under this name. It is possible that the brand has made this choice to mark a detachment from the Xiaomi 12 generation, which was developed without Leica.

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According to rumors, the Ultra smartphone from Xiaomi should have a chip Qualcomm Snapdragon 8 Plus Gen 1And a 6.7-inch screen with a QHD + 120 Hz resolution and a 4800 mAh battery in particular. It remains above all that we discover the intriguing characteristics of the camera and be able to test it for ourselves when the device arrives in Europe.


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