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Strong industry approval for ITB Berlin is now digital
More than 2000 exhibitors from all over the world – A leading tourism fair that digitally reflects the industry – High international participation from destinations, hotels and travel technology – Virtual cafes for discussions and entertainment
The global tourism industry is struggling with the consequences of the Corona pandemic. Positive developments, such as the start of vaccinations in several countries, include cautious optimism among tourism service providers around the world regarding the 2021 travel year. About 2,000 exhibitors from about 120 countries at ITB Berlin NOW for this year who have so far demonstrated themselves as confident they are. Also optimistic and have registered the online platform of the world’s leading trade travel fair. He explains: “The Corona crisis has undoubtedly rocked the travel industry deeply, but the strong fighting spirit is evident.” David Rutz, President of ITB Berlin. The situation of the reservation in the various tourism sectors clarifies what are the signs that the crisis is leaving. As the cruise industry and tourist offices slowly regain hope, the situation among airlines remains critical. It is of utmost importance now to show the great importance of the industry and to stay together as a branch. ITB Berlin NOW is now the most important stage in the world for mutual exchange, business and expert knowledge in tourism. “
Even March 8, 2021 Exhibitors can register to participate. The newly created digital platform is already open to the exhibitors in order to get acquainted with the numerous functions with sufficient advance notice thus obtaining the best possible result from their presence in the virtual trade fair. Exhibitors present their new products on their own brand cards, store contact and talk details to participants via voice or video chat. “It is important for all participants at ITB Berlin NOW to familiarize themselves with the new platform as soon as possible, to set appointments in advance and to invest the time to learn about the technical capabilities,” said Ruetz. The ITB digital exhibition will open in Berlin in the ‘exploration phase’ from February 16th, and the trial will open on 8 March – one day before the trade fair begins.
Saxony: The Official Cultural Destination ITB Berlin NOW 2021
This year, Saxony presents itself as a cultural and travel destination of the city that also offers unmistakable natural experiences. With its virtual presence, the German country is already giving a preview of next year when it appears as the official guest country at ITB Berlin 2022. Plus Saxony As well as all other German federal states Represented at ITB Berlin NOW, either with her own brand card or as a co-exhibitor of the German National Tourist Board (DZT).
Also numerous European countries ITB Berlin NOW used this year to solidly perform this challenging year for the entire industry. Italy represented on the digital platform with the National Tourist Office ENIT and hundreds of exhibitors participating. Other popular holiday countries and regions like Greece, Balearic Islands, Spain and Hungary roughly show what you’re planning for this year. Bulgaria, Croatia, Liechtenstein, Austria, Macedonia, Switzerland and Slovenia also present the most important innovations in their brand cards. Turkey is also represented as a exhibitor, with the popular resort of Izmir presenting itself with its own brand card. From the Benelux countries, ITB Berlin welcomes NOW Visit Brussels and Visit Flanders as virtual exhibitors. The Netherlands offers an area every day with live broadcasts and inspiring movies, including delicacies, museum visits and evening bar visits. Scandinavian tourism organizations and VisitBritain can also almost visit ITB Berlin NOW participants. Georgia, the eastern European country on the frontage between Asia and Europe, this year presents itself as Your sustainability and digital adventure partner. Russia will be on the podium with Moscow and other individual exhibitors.
Virtual trip around the world
ITB Berlin now from Asian continent. For example, Armenia, China, Japan, Malaysia and Sri Lanka will be included in the digital version. India is represented by four exhibitors at ITB Berlin NOW. Also for news on brand cards from Australia and New Zealand Users of the digital platform can look forward to it. Outside Latin and South America The exhibition also welcomes nearly many exhibitors. The Shepherd Peru and Panama are largely represented, and Costa Rica also provides information on the latest offers. Caribbean islands Like Aruba, the Dominican Republic, Jamaica and Cuba have also decided to appear in ITB Berlin NOW. This year, the United States is presenting itself with individual service providers in their brand cards. With nearly 40 exhibitors Africa Al Qarah is a solid player on the virtual platform for everything related to business, content, networking and news. Participants will include Botswana, Namibia, Reunion, Seychelles and South Africa. Service providers such as Mukambi Safaris from Zambia and Le Voyageur from Madagascar showcase their innovations in their brand cards. Several countries from North AfricaAnd the Arab space Like Middle east Planning to use the gallery. There are exhibitors from Egypt, the United Arab Emirates, Israel, Morocco and Oman, among other countries.
A platform for all sectors of the tourism industry
in World Sea trip Trade visitors indulge in brand cards of shipping companies or service providers such as Norwegian Cruise Line, Oceanwide Expeditions, Albatros Expeditions, and Poseidon Expeditions. Also Hotelier Strongly represented this year with popular hotel chains such as BWH Hotel Group Central Europe, Dorint, Hilton International and Steigenberger Hotels. Well-known suppliers in this sector and related industries such as Airbnb Germany, Duetto, Huawei, Infor, Meituan, PayPal Germany, protel hotelsoftware, SAS Software, SuitePad, Travelport Germany and TrustYou will almost be in ITB Berlin now. Tour guides Like Fitreisen and SERVICE-REISEN Heyne can also be found on the platform. Outside the region Mobility Deutsche Bahn, Berlin-Brandenburg Airport, Munich Airport, Sixt and airlines such as Iceland Air and Global Air show what tourists can expect this year.
“With ITB Berlin NOW, we provide tourism providers around the world a platform to exchange ideas, introduce new products, and gain valuable insights from experts. We are glad that we were able to inspire many old but also new exhibitors with the idea of a digital trade fair and we are convinced that after several months of stagnation in Tourism, our virtual meeting will create tangible opportunities for the future. ” David Roitz. ITB’s Buyers Circle is also an indicator of industry resilience. As in previous years, again around 1,000 large buyers are expected. New this year is the segmentation into sectors and destinations so that buyers can reach the right business partners in a more targeted way.
Digital meetings, real results
Come together and talk, discuss or just have fun – at Cafes From ITB Berlin NOW, exhibitors and trade visitors meet in either open or closed groups. The entertainment is certainly not neglected, as in the Culture Café, organized by the cultural destination of Saxony, invites you to pause for a moment in the hustle and bustle of the trade fair with the saxophone player. The 13-slice cafés at ITB Berlin NOW are dedicated to various topics, such as Adventure Travel, Career, Hospitality, LGBT, Medical and Responsible Tourism, Welfare, Travel Technologies and Startups, Tours and Activities, Youth Travel, and provide an opportunity to meet like-minded people As well as potential business partners.
The digitization drive that the Corona pandemic has caused in … Travel technology– Notable works and also the topic of ITB Berlin NOW. Many technology companies have taken advantage of the difficult stage to further develop their products. At ITB Berlin NOW you will now find the perfect stage to introduce you to the world. at eTravelWorld For example, it deals with topics related to interfaces, artificial intelligence, and new payment methods. at Get started now Founders and entrepreneurs ask themselves three questions and thus provide insight into their success story. At Travel Tech & Startup Café, the daily happy hour, hosted by Verband Internet Reisevertrieb eV (VIR), starts every day at 5 pm. Innovations and trends are also discussed at Travel Tech Café or Hospitality Café, managed by techtalk.travel media partner.
Live social responsibility
The ITB Berlin NOW Agreement Motivates this year under the slogan “Rethinking, Renewing, Restarting – Tourism for a Better Normal Life To think, question and develop. The experience gained from more than 25 CEOs from around the world, reports from inspiring thought leaders, and in-depth studies by recognized experts in two parallel video streams with a four-day continuous program support the conference’s position as the largest think tank in the world. International travel industry. The aviation industry has a particularly strong presence here: famous CEOs from Emirates Airlines, Air France / KLM, Lufthansa, Ryanair And the Delta Discuss assessments of future market developments.
ITB Berlin has had social responsibility for years and provides strong momentum Corporate social responsibility. Also at ITB Berlin NOW, the world’s leading travel fair gives these themes a lot of space, such as Awards “Celebrate It” Or that To DO Award From the study group for tourism. there is chance LGBT + travel Will ‘Leadership Award’ Forgive. The round tables shed light on environmental protection, gender and racial issues, and respect for human rights.
Sponsorship opportunities and educational programs
In order to present themselves more strongly at ITB Berlin NOW, model shows are also available. Several partners have chosen a prominent offer on the digital platform with their sponsorship. Ireland Tourist Board supports ‘HOME OF LUXURY’, which is organized this year as a coffee shop and brand card. Luxury trade visitors, the media and exhibitors develop new concepts for the future of luxury tourism at ITB Berlin NOW.
Exhibitors and trade visitors can now set up their virtual trade show appearance and learn about all of the platform’s capabilities. Exhibitors and the trade visitorTutorials, Provided by ITB Berlin NOW so that each participant can make the most of the different tools.
As an administrator Media partner ITB Berlin NOW managed to win FVW, Skift, Phocuswire, Phocuswright, Travel Daily and techtalk.travel this year, who will accompany the trade show in their various forms. On the Travel Hero podcast, ITB Berlin now presents in the format “300 seconds with …”The already exciting industry giants and current topics are on their ears.
Also this year there are many Press conferences For media representatives. For example, the Italian ENIT, the German National Tourism Council (DZT), the cultural partner of Saxony and the World Tourism Organization (UNWTO) provide information on new trends and developments.
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