Dbrand turns a bad pun into a stroke of genius

Dbrand turns a bad pun into a stroke of genius

Accessories brand Dbrand definitely knows how to get people talking. The company surfs the Nothing wave and releases leather covers and smartphone cases inspired (largely) by the phone’s aesthetics (1). Although it is not intended for this, the brand responds with them to the calls of tech enthusiasts who want to see this design on their smartphones.

Source: Dbrand

You may be part of this category of people who don’t want to change their smartphone right away, but nevertheless appreciate the effort that nothing went into designing their first born, Phone (1). What if you can still give this look to your smartphone?

Dbrand makes ‘something’ out of ‘nothing’

After an intense period of harassment and speculation of all kinds, the Nothing (1) phone is finally accessible to the public. And it seems that Dbrand (a company that offers leather covers and accessories for smartphones and consoles) has found an interesting alternative to take advantage of the hype surrounding the smartphone version, failing to offer something to cover its transparent back.

The company now offers a series of somewhat unique skins and friendly cases titled ” something (Anti-none) at the same time as the launch of the smartphone. These resume the contrasting look and feel of Phone (1) and now allow you to apply this style to a selection of still limited smartphones at the moment.

Supposed “plagiarism”

Dbrand is known for its somewhat ironic marketing across the Atlantic. The company had already managed to show its irreverent tone by responding aggressively in the past to Sony”Go ahead, our judge.When she was Legally threatened to offer replacement blackboards for PS5.

So it is not surprising that the company offers this type of product. Dbrand skins usually contain small easter eggs Fun, for example here the GPS coordinates point to a ghost town none in Arizona.

something dbrand nothing
Easter egg hidden in the skin of something in the form of GPS coordinates // Source: Dbrand

This series of accessories is currently available in limited quantities and will be offered first for the iPhone 13 Pro Max, Pixel 6 Pro and Galaxy S22 Ultra. You can even buy something leather for your wireless charger MagSafe If you feel like it.

Dbrand is also planning to release a version for the Nintendo Switch and says other devices will follow based on orders.


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