A radical commercial advertisement by the Australian government for vaccinations has caused irritation and outrage. The 30-second film, which has been shown since Sunday in a Sydney room, shows a young woman in a hospital bed in dark colours. She is attached to ventilation tubes stuck in her nose. She panted to breathe again and again in a panic, tossing her head back and forth.
After 19 seconds, the video message appears: “Covid-19 can affect anyone. Stay home. Allow yourself to be tested. Book your vaccination appointment.”
The video shows a serious illness from Covid-19, with Fade at the beginning of the video warning that the images can be considered disturbing. But the most severe criticism is not because of the filming, but above all because of the age of the woman.
Because the film clearly targets an age group younger than 40 – but they can’t currently get any vaccinations in Australia with the government-recommended Biontech vaccine. With production bottlenecks, younger Australians can only expect a Biontech vaccination at the end of the year.
So prominent TV presenter Hugh Remington strongly attacked the government’s crackdown. “It was totally inappropriate” to post such a video message while the target age group was still waiting for the “damn vaccinations,” he wrote on Twitter.
Bill Bowtel, University of New South Wales scientist and health policy advisor, He told CNNThe video is “wrong in every way”. All communications regarding health issues should be tasteful, honest and truthful. “It failed,” Powell said.
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On the other hand, the Australian government has defended the video. Chief Health Officer Paul Kelly BBC saidThe authorities have deliberately chosen such extreme images. It’s about “focusing on the message”.
“We’re only doing this because of the situation in Sydney,” Kelly said.
There, in Australia’s largest city, the lockdown was extended for another week due to new cases of the delta type of coronavirus. This is the “best opportunity to ensure that this remains the only lockdown until the vast majority of our citizens are vaccinated,” said Gladys Berejiklian, regional government chief of New South Wales.