Controversial vaccination ad in Australia: ‘Totally inappropriate, wrong in every respect’ – Politics
A radical commercial advertisement by the Australian government for vaccinations has caused irritation and outrage. The 30-second film, which has been running since Sunday in the Sydney area, shows a young woman in a hospital bed in dark colours. She is attached to ventilation tubes stuck in her nose. She panted to breathe again and again in a panic, tossing her head back and forth.
After 19 seconds, the video message appears: “Covid-19 can affect anyone. Stay home. Allow yourself to be tested. Book your vaccination appointment.”
The video shows a representation of a serious illness from Covid-19, with Fade warning at the beginning of the video that the images could be considered disturbing. But the most severe criticism is not because of the filming, but above all because of the age of the woman.
Because the film clearly targets an age group younger than 40 – but they can’t currently get any vaccinations in Australia with the government-recommended Biontech vaccine. With production bottlenecks, younger Australians may only expect a Biontech vaccination at the end of the year.
So prominent TV presenter Hugh Remington strongly attacked the government’s crackdown. “It was totally inappropriate” to post such a video message while the target age group was still waiting for the “damn vaccinations,” he wrote on Twitter.
Bill Bowtel, University of New South Wales scientist and health policy advisor, He told CNNThe video is “wrong in every way”. All communications regarding health issues should be tasteful, honest and truthful. “It failed,” Powell said.
[Wenn Sie aktuelle Nachrichten aus Berlin, Deutschland und der Welt live auf Ihr Handy haben wollen, empfehlen wir Ihnen unsere App, die Sie hier für Apple- und Android-Geräte herunterladen können.]
On the other hand, the Australian government has defended the video. Chief Health Officer Paul Kelly BBC saidThe authorities have deliberately chosen such extreme images. It’s about “focusing on the message”.
“We’re only doing this because of the situation in Sydney,” Kelly said.
There, in Australia’s largest city, the lockdown was extended for another week due to new cases of the delta type of coronavirus. This is the “best opportunity to ensure that this remains the only lockdown until the vast majority of our citizens are vaccinated,” said Gladys Berejiklian, NSW regional premier.
“Coffee trailblazer. Social media ninja. Unapologetic web guru. Friendly music fan. Alcohol fanatic.”