In the past four years, starting in 2017, there have been games Blizzard they have Lost Almost half of them Active users on a monthly basisThat went from 46 million to 26 million. The decline of the company’s games, which sees World of Warcraft, Overwatch and Hearthstone in crisis in the first place, was revealed during a conference call with Activision investors, so we’re talking about the official data.
To show the breakdown of the MAU (Monthly Active Users) of the Blizzard ecosystem, a graph has also been created in which we can see the company’s latest headlines related to user loss.
A strong snow storm has arrived Max Peak of players per month in the second quarter of 2017, one year after the release of Overwatch and World of Warcraft: Legion. He hasn’t gotten it right since then. Ironically, in the most severe year of the pandemic, 2020, Blizzard games failed to win back users, which is a sign of a truly deep error.
The launch of WoW’s latest expansion, Shadowlands, didn’t help, although initial sales were phenomenal. In fact, it likely exacerbated the situation, given the criticism that rained down profusely after the release, with many players moving to Final Fantasy XIV.
According to some, the situation has been exacerbated by the company’s lack of support for its games, which has led users to look elsewhere at long hiatus between new content and the next (think of the timing of Overwatch’s updates). Another problem will be social communication It grew up around Blizzard Games, identified by broadcaster Asmongold, very active in WoW, but has now turned into Square Enix’s MMORPG, as “junk”, which will make new players flee. If we are to, the numerous events in the communications haven’t helped, between the apparent support for the Chinese dictatorship with the blitzchung case, the welcomed announcements of whistles like those from Diablo Immortal and the recent lawsuit for sexual abuse and harassment. In short, things aren’t going well at Blizzard at all, and the effects of Activision’s recent, unfortunate decisions are showing with great force.
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