The New Zealand Rugby Union announced on Friday that the Altrad Group, sponsor of France’s 15th jersey until 2023, will also become the New Zealand selection from 2022. In a press release.
The French specialist in services to industrial and construction equipment companies will replace American insurer AIG on the All Blacks team jersey as well as those in the other five selections in New Zealand. The partnership also includes the Women’s Rugby Union team, the Black Ferns, as well as four other New Zealand teams (Rugby Sevens, Maori, Under-20s).
“Thanks to Altrad’s support and international presence, we will continue to build our world rugby heritage”Welcome to New Zealand Football Association President Mark Robinson, quoted in the press release. Altrad group says to itself “Proud to start a long-term partnership and start making a lasting mark in the sport”. Already the owner of the French club Montpellier (14th place), he has registered for six years.
The agreement announced Friday comes four months after the sale of shares in the All Blacks brand to US investors, an option discussed in New Zealand. At the end of April, Silver Lake Partners had pumped $280 million (€230 million) to cover part of the reputation of the three world champions.
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