Le groupe californien cherche des moyens de générer des revenus sans perturber la fluidité du service avec plus de publicité.

Twitter launches paid subscriptions to influencer accounts

Influencers will be able to introduce their audience to become “premium followers” and receive exclusive content for $3, 5 or $10 per month.

Twitter on Wednesday launched paid subscriptions to select accounts, a new tool to reward creators, at the core of its strategy to expand its audience and rely less on ad revenue.

Influencers – beauty experts or sports, for example – will be able to introduce their audience to become “premium followers” (“premium subscribers”), and thus receive exclusive content (tips, stories, analytics, etc.) by subscribing to their account for $3 or $5 Or $10 a month. “As a premium follower, you can participate in conversations that are only accessible to other paying subscribers”Esther Crawford, the social network’s director of product, said in a statement released Wednesday. In the future, Twitter will add the ability to offer subscribers exclusive “spaces” (audio rooms), newsletters, or even anonymity. And don’t worry, public tweets don’t go away, specify.

The San Francisco-based company will get no more than 3% of the revenue initially. When the creator earns more than $50,000, the platform’s share will rise to 20% of the revenue, after the mobile operating system commission (iOS for Apple or Android for Google). The feature first appeared in the US and Canada to a limited group of creators who own an iPhone or iPad (Apple). It should be gradually expanded geographically and on the other dominant platform (Android).

«Tip Jar»

Last May, Twitter unveiled “Tip Jar,” a tool that allows users to donate to their favorite accounts. Then in June, the platform launched paid subscription offers to its users in Canada and Australia who want access to practical features.

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For $3.50 per month, paying users can access bookmarks to store their favorite tweets in categories, a more convenient “Read” mode, and above all a “Cancel” button, to view their tweet before it is sent. Final and possibly modified is – she. The California group is looking for ways to generate income without disrupting the fluidity of the service with more advertising. It has more than 200 million active users.

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