Trends for travelers from Switzerland for the coming year

(Press release) How can the Swiss be affected when booking a flight and which aspects are most important to them? The latest survey by ebookers.ch explores these questions. The results showed that 70 percent of respondents search for a travel destination after watching it in a show or movie on streaming services, according to the travel platform. As a result, 44 percent booked the trip.

Adventure and fantasy shows attract travelers
Filming locations for hit fantasy series seem particularly attractive. 29 percent of respondents would like to visit Iceland, followed closely by New Zealand. Big cities like New York and Paris – where groups of American girlfriends can often be seen visiting trendy restaurants and bars – also attract travelers. Surprisingly, the new series would have put South Korea on the map among streaming fans. So it’s no surprise that the Asian country is in the top 10 dream destinations, according to the e-book press release. But Switzerland could have been visited by more streaming tourists and K-drama fans in recent months. In addition to Jungfraujoch, Kleine Scheidegg, Eiger Glacier and Grindelwald are also very popular.

Top 10 travel destinations for broadcast lovers
1. Iceland
2. New Zealand
3. New York
4. Great Britain
5- Paris
6- Korea
7- Atlanta
8. Switzerland
9. Ireland
10. Italy

National parks and nature holidays have been very popular over the past couple of years. But now it appears that cities are making a comeback. Many of the destinations that have seen the most growth are cities that offer a lot of culture and where arts and cultural events are back in full swing. The following Capitals of Culture are in demand for 2023:
1. Edinburgh, Scotland
2. Lisbon, Portugal
3. Tokyo, Japan
4. Dublin, Ireland
5. New York, United States
6. Sydney, Australia
7. Dubai, United Arab Emirates
8. Montreal, Canada
9. Munich, Germany
10. Bangkok, Thailand

Vacation trips will be longer in 2023
When asked what the longest planned trip should be in 2023, 30 percent of those surveyed said three to four weeks. The majority (42 percent) plan at least two weeks of vacation. The trend is clearly towards longer trips. Most of those interviewed would have given this as a desire to discover new cultures and to seek a break from everyday life.

“These trends show that new travel behavior is emerging and that Swiss travelers are taking inspiration from new media, from television tourism to major cultural events. Dream destinations are diverse – from Edinburgh for festivals to Australia for long-haul trips,” says Rebecca Murphy, President PR in e-books, classified results in the press release.