Tourism Marketing with a Difference: Why Has New Zealand Disappeared from the World Map?
Rhys Darby is on the trail of a major conspiracy against New Zealand
It's not often that a head of state appears in a tourism campaign for his or her country. But in New Zealand, the hours are different. In a hilarious situation, New Zealand Prime Minister Jacinda Ardern and comedian Rhys Darby investigate a possible plot against her home country. The main question: Why has New Zealand disappeared from some world maps?
New Zealand – #GetNZontheMap
The two-and-a-half-minute film, which was posted on YouTube and Facebook by Tourism New Zealand, has gone viral since its release last week. The creative agency has more than a million organic views. Augusto The developed clip, which carries the slogan #GetNZontheMap, has been collected so far.
The result Darby cites – including in a phone call with an uninterested Prime Minister Ardern – is certainly devastating: tourists are staying away from New Zealand. And that’s exactly what the campaign aims to change. In addition to the main film, the tourism body is holding a Landing Page “100% Pure New Zealand” Ready to inspire users through editorial contributions to take a trip to the other side of the world.
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