Serie A, with an official note, has announced that it has reached an agreement with Bein Sports: “beIN Media Group (“beIN”) and Infront, the exclusive international partner of Serie A media rights, have agreed on an exciting new agreement to broadcast the prestigious Italian championship on beIN SPORTS until 2024. The renewal of the exclusive partnership between beIN SPORTS and Serie A extends to 7 regions, including France, Hong Kong, Indonesia, Thailand, Cambodia, Laos and the Philippines. Watch beIN broadcasting Serie A in three new regions in Asia Pacific: Singapore Malaysia and New Zealand.
Starting August 21, Serie A fans will be able to celebrate every goal of one of the world’s most successful leagues exclusively on beIN SPORTS, including the matches of European giants Juventus, Inter Milan, AC Milan and Napoli. Italian football has attracted some of the world’s best talent in recent seasons, with big names such as Ronaldo and Alexis Sanchez on display.
This agreement reinforces beIN’s long-term leadership position in France as it retains the premier league in its leading portfolio of premium rights.
beIN SPORTS’ incredible range of rights in France includes the UEFA Champions League, LaLiga, Bundesliga, French Ligue 2, FIFA World Cup 2022 and the best of African football including the Africa Cup of Nations, Wimbledon, NBA, NFL, Champions Cup and Rugby. Challenge Cup along with extensive French and international handball offerings and a variety of other rights in swimming, rugby, boxing and much more.
In June 2021, beIN SPORTS also announced an extended renewal agreement with UEFA in 7 countries across Asia Pacific, which will see beIN SPORTS broadcast the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Youth League up to 2024. This agreement reinforces beIN’s long-standing position as a broadcaster in the Asian Premier League and a broad and solid sports portfolio.
Richard Ferro, Chief Sports Officer, beIN MEDIA GROUP, said: “We are pleased to renew our agreement with Serie A in such valuable markets in France and Asia Pacific and to start a new partnership with Serie A in three other countries. Allowing our subscribers to see the best Italian clubs and talent in each of the Serie A At beIN we are proud to offer the best of Europe’s leading flights to markets around the world Serie A perfectly complements our impressive portfolio which includes FIFA World Cup 2022, Champions League, LaLiga, NBA, NFL and Wimbledon And much more.”
Luigi Di Cervo, Managing Director of Lega Serie A said: “We are delighted that a historical partner such as BeIN is broadcasting the matches of our league, which has always been full of talent that is appreciated around the world. The season about to start will see several new European champions and the return of league coaches like Allegri, Mourinho and Sarri, ready to challenge other coaches in the world’s most tactical leagues. I am sure that in France and in the selected countries in the Asia-Pacific region, they will appreciate the fantastic display of the first division.”
Amikam Kranz, Vice President of Sales and Media Operations at Infront said: “beIN Sports is a key partner and this new three-season agreement reflects their confidence in Serie A. New markets benefit all parties. We couldn’t be happier for the Serie A fans.”
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