Soccer: The premier global broadcaster for the FIFA Women’s World Cup Australia vs New Zealand 2023™.

Soccer: The premier global broadcaster for the FIFA Women’s World Cup Australia vs New Zealand 2023™.

The media is there

After securing numerous deals in Asia, FIFA is pleased to announce that it has established a global network of broadcast partners in preparation for the biggest FIFA Women’s World Cup in history.

Several free deals have recently been made, including NHK in Japan and CCTV in the People’s Republic of China. Prior to this version’s release in Australia and New Zealand, sales were also completed in Central Asia (Saran), Chinese Taipei (ELTA), Hong Kong (PCCW), Maldives (MedianT), Mongolia (Content Distribution LLC) and the Philippines (Cignal TV).

This means that the competition, which set attendance figures in the two host countries as of Thursday, will be broadcast in more than 200 regions through 130 radio stations, and on the FIFA + platform in the remaining markets. No fewer than 70 of these broadcasters will be present during the competition in Australia and Aotearoa, New Zealand.

In order to accelerate the commercial growth of women’s football, FIFA decided to sell media rights independently where possible, driving revenue from several new and old media partners.

“We are very pleased with the sales results, which will make the FIFA Women’s World Cup 2023 one of the biggest sporting events ever staged by its global broadcast,” said Romy Guy, FIFA’s Director of Commercial Affairs. “At France 2019, we saw women’s football as a huge opportunity, which is why we took the decision to sell the rights for 2023 independently. This decision is now justified.”

“We are particularly pleased that the competition will be broadcast free-to-air on a large scale, which will allow us to attract new audiences. The proceeds from the FIFA Women’s World Cup 2023 will be fully reinvested in women’s football, allowing the discipline to develop further.”

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Throughout the sale, FIFA has taken advantage of the opportunities offered by social media to create added value and reach a younger audience. Most notably, the authority struck a deal with TikTok — the first such partnership with a social media platform — to provide customized social media content, including behind-the-scenes footage from the event.

FIFA is using its FIFA+ platform, launched last year, to broadcast the entire competition live in select regions, including Japan, Brazil, Indonesia and Thailand.

Fans can click on the following link to access the new ‘TV schedule’ section on FIFA.com and see where they can follow live matches in their country.

The Women’s World Cup Australia v New Zealand 2023 will conclude on August 20 with the final at Stadium Australia in Sydney/Wangall. The 64 matches at the event – which includes 32 teams – will be played in ten stadiums and nine host cities.

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