Snapchat launches artificial intelligence feature for fantasy fans

pte20230830023 technology/digitization

Dreams is based on generative AI and aims to spark a new direction of engagement

Fantasy selfies: a new “Dreams” feature based on generative AI (Images: snap.com)

Santa Monica (pte023/08/30/2023/11:30)

snap chat It introduced a new feature called “Dreams”, which allows users to slip into fictional fictional identities that can be directly inspired by a fantasy movie. The tool relies on generative artificial intelligence (AI) to transform user-uploaded avatars into a colorful elf warrior or powerful mage king. This should not only lead to the sharing trend, but also fill the instant messenger’s coffers.

From augmented reality to artificial intelligence

“When Lenses launched in 2015, Snapchatters were really excited about how they could change their looks using augmented reality – they could grow dogs ears or change their hair color in seconds, then share their creations with their friends, who in turn created hilarious creations.” Snapchat said. “Thanks to the new AI-powered feature, Snapchatters can create amazing photos and try out new identities — whether it’s a mermaid in the deep sea or a gentleman in the Renaissance.”

As of this writing, according to the app launcher, users can use a photo of their face to create up to eight different amazing selfie creations. And the company announced: “Soon it will also be possible to include your friends and also allow them to become part of Dreams if they also activate the new feature.”

The first eight creations are free

To test the power of the AI ​​tool, Snapchatters need to go into their app’s memory area. There you will find a new Dreams tab. Then just upload a selfie or use an existing photo to make your fantasy of his appearance come true. Snapchat confirms that “the first eight creations are free.” If you want more, you can expand this via in-app purchases. However, initially, Dreams was only available in Australia and New Zealand, and is only supposed to have a global rollout “in the next few months”.

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