Smartphone rental boom

Not far from 1400 euros. Apple may have accustomed its customers to high prices since 2007 and the launch of the first iPhone. The amount that must be paid to buy its smartphones, such as the iPhone 14 Max at 1,329 euros, is very large. The quality of the product and services certainly has nothing to do with the basic models from the beginning of the century. But the sharp rise in smartphone prices has become an obstacle to purchases at a time when consumers are already facing an explosion in food and housing expenses.

With this situation in mind, Damian Morin founded the startup Mobile.club in August 2018. His idea was to offer the latest models from Apple or Samsung for rent in affordable monthly installments. “It is a model that has proven successful in the United States and in the Anglo-Saxon world in general, but not so much in France.”“, explains the businessman Figaro. Mobile.club collects used models bearing the logos of the two companies…