(By Lorenzo de Nobila) – Rugby Australia Advertise the brand Cadbury As a major new partner of the Australian men’s rugby team, as well as a key partner of the women’s team.
Cadbury UK Ltd. It is a British food and beverage company headquartered in Uxbridge, in the Hillingdon area of London. It is the second largest confectionery company in the world, it was preceded by Mars Wrigley, and since 2010 it has been part of the Mondelez global food company of America.
Under the terms of the five-year agreement, the Cadbury logo will appear on the front of the uniform Wallabies And on training shirts, as well as on the back of the left shorts.
The deal with Cadbury puts an end to a long and complicated search for a new shirt sponsor.
In September 2020, Rugby Australia terminated its partnership with former shirt sponsor, Qantas (Qantas Airways Limited is the Australian carrier and largest airline by fleet size, international flights and destinations), which was valued at approximately A $ 5 million (US $ 3.86 million). in the year.
Before the deal with Cadbury, Rugby Australia was close to sealing the deal with the controversial GFG Alliance (a company operating in the mining, industrial and commercial sectors) from the controversial British businessman Sanjeev Gupta. However, the deal has faltered due to financial problems caused by the collapse of Greensill Capital, one of its main financial backers.
“We strongly believe in the vision of Australian rugby and support their plan for the game in this country,” added Darren O’Brien, President of Mondelz International for Australia, New Zealand and Japan.
The Cadbury logo will see its first release on the shirt Wallabies For the inaugural test against France at Sydney Cricket Ground on July 7.