Apple company Come close to Japan Nissan Motor Co., Ltd. The Financial Times has reported in recent months about its association with its self-driving car project, but the talks ended after a dispute over brands.
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The report added, citing people familiar with the matter, that the communication was brief and discussions did not advance to the level of senior management.
Talks faltered after the iPhone maker asked Nissan to build Apple-branded cars, a request that is seen as making the automaker just a hardware supplier, the newspaper reported.
Representatives of Nissan and Apple were not immediately available for comment.
Reuters reported in December that Apple is pressing ahead with self-driving car technology and aiming to produce a passenger car that could incorporate its own battery technology as early as 2024.
News of this approach comes on the heels of Hyundai Motor Co’s announcement that it is no longer in talks with Apple about electric self-driving cars, just one month after it confirmed early stage talks with the tech giant.
Apple and Hyundai began talks about a car partnership in 2018, a person familiar with the matter said, but the progress was hampered by the South Korean automaker’s reticence to work with outside companies.