New Zealand: All blacks welcome Ineos as a new partner

New Zealand: All blacks welcome Ineos as a new partner


Posted Jul 28, 2021 at 7:55pm – Updated Jul 28, 2021 at 7:56pm

Matthew Warnier

While the New Zealand Rugby Union is still looking for a new major partner, it has formalized a performance agreement with British petrochemical group Ineos.

Jim Ratcliffe extends his influence into New Zealand. After participating in cycling with The team that bears his name, football by buying the clubs of Lausanne and Nice, in sailing in partnership with Ben Ainsley for the America’s Cup or in Formula 1 with Entering the capital of the Mercedes teamAnd The Ineos group is gaining a foothold in the rugby world and doing so through the front door. In fact, the New Zealand Rugby Union (NZR) made it official on Wednesday with a press release Signing a partnership over the next six years with the British Petrochemical Group. From 2022 to 2028, the All Blacks and all other New Zealand rugby teams will work with Ineos Sport Group to “identify opportunities for performance gains”. In full search for a new major partner after announcing the departure of the American insurance company AIG at the end of 2021, Ineos’ arrival may be part of the financial fresh air balloon NZR leaders have been anticipating.

Not everyone satisfied…

According to NZR President Mark Robinson, This partnership with Ineos is an “exciting new adventure” that should allow the All Blacks to “work alongside some of the best sports teams in the world”. For his part, President of the Ineos Group Jim Ratcliffe He did not hide his satisfaction. “We are delighted to partner with Team All Blacks,” the businessman said in a statement. They have always shown the courage and determination to perform at the highest sporting level and we can learn a lot from them.. However, Ineos’ commitment to New Zealand’s rugby teams, which will display the brand’s logo on their shorts, does not appeal to Greenpeace. “Many of our rugby players are of Maori descent or descendants of Pacific peoples, and they are frontline residents of rising sea levels and torrential rains,” said Jorisa Lee, senior manager of the New Zealand Federation. They should not be required to wear a climate polluter tag such as Ineos. “Considerations that the NZR chiefs clearly did not take into account.

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