How the Finnish Geospatial Challenge became a global social media phenomenon

How the Finnish Geospatial Challenge became a global social media phenomenon

A month without alcohol, without tobacco, without cutting the mustache, without ejaculation… November is a month of challenges of all kinds. Some are more creative than others, eg 30 DayMapChallenge. The principle: thirty subjects, one per day, illustrated by a map, which is then published on social networks. “Space”, “Ukraine”, “Red”, “Map in five minutes” … the list was fantasized by Tobi Tjokanov, a Finnish geographer who advocates for open data, free access to data for the benefit of all. Launched in 2019, his challenge has been a huge hit on Twitter.

“Where is the food produced?”And the Where are the largest coffee consumers in the world?And the Or maybe you can make a map out of food? These are the pointers provided by Toby Tjukanov on his website for the Tuesday, November 15th topic, “Food/Drink.”

On Twitter, the topic inspires contributors around the world. Thus we can discover, in the map, the distribution of kebab sellers in the French capital, the consumption of coffee pods by region in Spain, the countries where the food is spicier all over the world or even the Ukrainian cities in which most drinkers of nalevka, a local brandy, are concentrated.

Most of these models are the work of professors and researchers in geography or experts in data analysis who explain in a few words their method of work and give their sources almost systematically. The way they interpret each topic is also an opportunity for these cartographic enthusiasts to put their areas of interest – cultural, scientific or political – in the spotlight. For Hexagons Day, a Harvard student, for example, created a map of horror films made in the United States. It allows you to watch which US states cinema focus on assassinations.

For those who aren’t fans of that kind of rough countdown, the 30 DayMapChallenge is here It also presents beautiful exercises in style, when aesthetics meet. Like this map of Ukraine where the Pripyat and Dnieper rivers meet to form the magnificent and victorious “V”. “The maps people are sharing are amazing,” Toby Teukanov got excited on the ninth day of the challenge, admitting that he was unable to follow his own self-imposed daily card rhythm.

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