German company SAP is a new partner of All Blacks

SAP won’t appear much on All Blacks shirts. However, the German leading management software company on Thursday announced a major multi-year technology partnership with all of New Zealand’s national rugby teams.

“This is a commitment to the choices of men, women, rugby union and the rugby sevens. (Plus the hopefuls), says Angela Nash, Director of Information and Technology for the Federation, New Zealand Rugby (NZR). We are undergoing a major digital transformation that really needs the support and expertise of a global tech organization to help us become the most advanced rugby organization in the world. »

Improving the digital fan experience

This partnership should allow All Blacks to benefit from SAP solutions, particularly to improve the digital experience for fans. This assembly is supposed to be “Creating new ways to connect and engage with the local and global fan base of NZR, while harnessing new technologies and platforms that connect fans with their favorite teams and players”The statement said.

For its part, the SAP brand should capitalize on the brand image of the All Blacks and their stars, and appear on the billboards of New Zealand’s stadiums as the various selections evolve.