Milan – FIFA has revealed an exciting and bold logo identity for the 2023 Women’s World Cup to be held in Australia and New Zealand. The logo fuses the vibrant local landscapes and rich colors of the two host countries, establishing a palette based on the rainforests, land, mountains, cities and waters of the two countries. The radial pattern of 32 colored squares, which celebrates the new expansion from 24 to 32 participating countries, and a common element in the indigenous cultures of Australia and New Zealand, is an important part of the design. The logo symbolizes not only the best teams in the world coming together, but also the spirit and values of the host countries radiating into the world, with football at the center. Speaking about the new logo for the 2023 World Cup, FIFA Secretary General Fatma Samoura said: “Women’s football continues to grow and beyond greatness, the new logo, perfectly embodies where FIFA wants to bring women’s games into the hearts and minds of players. Worldwide: Beyond Greatness A new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colors and diversity of the uniforms of the national teams participating in the ultimate women’s soccer competition We look forward to it beginning! Live, broadcast on Optus Sport in Australia and Sky TV in New Zealand. World Cup 2023 It will see the world’s best player competing for the biggest prize in women’s football from July 20 to August 20.
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