Elegant Upscale Transportation for Air France

Elegant Upscale Transportation for Air France

except To support its premium strategy, the airline is introducing its new campaign as well as a reinvented long-haul business seat. le Figaro Find out the two in the preview.

France in the air »: the signature he bears Air France For 7 years it was known to everyone. Now we’ll have to get used to reading.” Shave in style The company’s first advertising letter since 2015. And what better place than the Eiffel Tower, the emblem of France if any, to send this letter? One year after In-flight safety instruction film Highlighting France’s most famous tourist spots that ended on the second floor of the Iron Lady, this opus created by Aura by Omnicom this time evokes the story of the ascent.

A radiant and determined woman, the embodiment of the airline. Wearing a red dress with an endless train, she gently climbs the metal monument. Should there be a message there? “The rise of this young woman represents our promise to make style higher than ever ‘, explains to figaro Fabian Bellos, Customer Experience Manager, Air France. “We have been through a very difficult period in air transportation. This elegance is really connected to our brand and I think it is important that you have that pride and this desire to make Air France the most elegant airline in the world. »

Juliette Armani stamp on Michel Legrand

Behind the camera, American director Brian Billets. This short film specialist has shot several commercials as well as music videos, particularly for the Black Eyed Peas. And music has a place in the universe Michel Legrand with cover my heart mills Reorganized for Air France by composer Julien Jauen. This is amazing Screen Music Composer، French touch. Therefore, a voice was needed. Who is not Juliette Armani? In 2018, during the opening ceremony of the 71st Cannes Film Festival, the French artist performed this song for the film by Michel Legrand. The Thomas Crown caseWhich won an Oscar for Best Song in 1969.

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The script was ready: an iconic tower, Oscar-winning music, rhythmic scenes that in turn symbolized the company’s various strengths… Air France’s desire to position itself globally as a premium brand. This hair-raising spot will be broadcast on television, cinemas and on the Internet tomorrow in five strategic Air France markets: the United States, Canada, Brazil, Italy and Germany. In France, its distribution will be 100% digital.

New business travel standard

The new business seat on Air France

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And from the Eiffel Tower, Air France unveiled its new long-range commercial seat on Tuesday, May 10, to discover it on a Boeing 777-300 from this fall. For an even higher level of comfort, the company has reconsidered its iconic curved seat to offer a new version. This takes the concept of the three “Fs”: whole apartmentComes in a true flat bed about 2m in length; full accesseach with direct access to the driveway and complete privacyfor optimum privacy.

real grandma? The sliding door now allows you to privatize your entire space, thus preserving the rest of the cabin. ” I think it’s important and really part of Air France’s values ​​not to oppose intimacy and friendlinessFabian Bellos argues. For trips for two, when you sit on the middle seats, you can easily lower the center section to enhance interaction with your travel partner “.

Inside the seat, made by the French giant airline Safran: wool, polished aluminum, full-grain leather … Air France preferred for its manufacture noble, soft and natural materials. Good news, technology has advanced and the wheelchair will feature a large 4K HD anti-glare (17.3-inch) screen with noise-canceling headphones, new Bluetooth connectivity that lets you use your headphones, and multiple USB C and USB A ports. Details we already found on the A220Each armchair is embroidered with the brand’s symbol red accent.

We want to be an outstanding company, offering the best level of comfort, gastronomy and services.

Fabian Bellos, Customer Experience Director, Air France

On the floor, a dark blue rug with a herringbone effect, a nod to Haussmann parquet floors. ” We have already re-engineered the cabin harmony of all our aircraft and will work to create harmony across the fleet with this distinctive and symbolic Air France blue colour..

But that’s not all: The Customer Experience Manager also announced a complete cabin makeover. ” For example in premium economy class we will put the same seats we have in the A350 (Created with European equipment manufacturer Recaro, editor’s note), Our customers say they have the best level of comfort we’ve historically had in clamshell seats, and these chairs offer a tilt of 124 degrees. We’re not on the bed seat in the work cabin, but 124 degrees is what we introduced a few years ago into the business. We want to be an outstanding company, offering the best level of comfort, gastronomy and services. It seems to have gone well. The sense of French hospitality that makes the teams truly unique in 2022 was rewarded: Air France was voted Customer Relations Company of the YearFor the seventh time in a row.

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