Dutch city bans public meat ads

The city of Haarlem in the Netherlands has made the decision to end meat advertising in public places to reduce its impact on the climate.

This will be world first. In order to encourage its 160,000 residents to reduce their meat consumption, and thus greenhouse gas emissions, the city of Haarlem, west of Amsterdam, will enact a law from 2024 that will ban advertising of meat in public places. Thus, such advertisements will no longer be allowed, for example, in buses, shelters and various screens.

This action was taken by the Green Party GroenLinks to the City Council at the end of 2021. Once implemented, the city of Harlem will become the first city in the world to ban this advertisement.

Grunlinks council member Ziggy Clazes said the ban should target all “cheap and intensively farmed” meat.

Greenpeace research indicates that to reach the EU’s net-zero emissions target by 2050, meat consumption must be reduced to 24kg per person per year, from the current average of 82kg, or 75.8kg in the Netherlands, the EU’s largest meat exporter. . .