Are you still wearing plastic?

The health crisis has accelerated the global awareness of outdoor players. Changes are accelerating in order to satisfy a simple need: Climbing in the great outdoors, well protected while protecting nature! Some brands have realized this for a long time by preferring natural materials or materials from recycling. So we can see a Many labels Ensure the ethics and performance of outerwear. The most popular and famous brands are undoubtedly Patagonia or Picture Organic for clothing. Since 1995, the Icebreaker has also become one of the leaders in this field, producing technical clothing made of natural fibers, in particular merino wool. The New Zealand brand’s goal is “Zero Plastic” by 2023.

In October 2021, Icebreaker launches its “Wear Plastic, An Inconvenient Truth” campaign to raise awareness among consumers about their consuming habits and encourage them to consume more responsibly. Do you feel familiar enough with what to wear? Did you just know that using a piece of clothing for 9 months can reduce your carbon emissions (CO2), waste and water footprints by 20-30%? For this of course, the garment must be as durable as the merino provided by the icebreaker. It is breathable, does not smell, is light, easy to maintain, controls moisture and regulates temperature. Each year, Merino sheep provides wool for five clothes to break the ice while treating it well. Traceability and lasting partnerships with breeders are essential to breaking the ice.

You definitely know the layering system of the mountains. The icebreaker offers all layers in Merino, underwear (for skiing, hiking, and running) to the outer layers. From summer heat to winter cold, weights range from 120 to 380 grams. Enough to create your own tailored microclimate for maximum comfort while adhering to your environmental values.
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After publishing its transparency report in 2018 and 2019, Icebreaker was one of the few brands to receive an A+ certification for two consecutive years in Tearfund’s Ethical Fashion Report. The Icebreaker excels in all areas assessed in the report, including strategy, traceability, transparency, supplier relationships, and employee rights, at every stage of the manufacturing process. Today, icebreaker clothing is sold in more than 50 countries and sales are estimated at 4.8 million units since its inception.

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