In October 2021, Icebreaker launches its “Wear Plastic, An Inconvenient Truth” campaign to raise awareness among consumers about their consuming habits and encourage them to consume more responsibly. Do you feel familiar enough with what to wear? Did you just know that using a piece of clothing for 9 months can reduce your carbon emissions (CO2), waste and water footprints by 20-30%? For this of course, the garment must be as durable as the merino provided by the icebreaker. It is breathable, does not smell, is light, easy to maintain, controls moisture and regulates temperature. Each year, Merino sheep provides wool for five clothes to break the ice while treating it well. Traceability and lasting partnerships with breeders are essential to breaking the ice.
After publishing its transparency report in 2018 and 2019, Icebreaker was one of the few brands to receive an A+ certification for two consecutive years in Tearfund’s Ethical Fashion Report. The Icebreaker excels in all areas assessed in the report, including strategy, traceability, transparency, supplier relationships, and employee rights, at every stage of the manufacturing process. Today, icebreaker clothing is sold in more than 50 countries and sales are estimated at 4.8 million units since its inception.
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