Rome – TIM, the first partner of FIGC, in light of the national team qualifiers for the 2022 World Cup, launches new commercials for TimVision show ‘Football and Sport’ and Oronzo Canà presents, a testimonial, to the pitch alongside football an exceptional coach: Roberto Mancini, Technical Commissioner of Italy .
The story begins with the ‘coaches’ talking on the phone while watching football on TV: Canà can’t help but give some precious tactical advice to Mancini who prefers only to enjoy the show and, in his impeccable style, is looking to dampen enthusiasm from the other coach. The music is “This is TIM” sung by Mina. The phrase formerly containing the exclamation point “porca puttena,” which was regularly broadcast yesterday despite the controversy, has changed: the accent is now on the word “obvious.”
The campaign, under the direction of Luca Josi, TIM’s Director of Brand Strategy, Media and Multimedia Entertainment, will be broadcast starting today, on the occasion of the national team’s match against Bulgaria to qualify for the 2022 World Cup and will be broadcast. On major national television broadcasting stations in 20″ and 15″ formats and on digital, social, journalistic and advertising channels.
This is how TimVision’s offering is revamped to see the best of national and international football: Dazn with all the TIM Serie A, BKT Series, UEFA Europa League, the best UEFA League for conferences and other sporting events; Infiniti + with 104 Champions League matches (including for 12 months); Eurosport Player (included for 12 months for those who haven’t already taken advantage of the promotion) with the best tennis with three exclusive Slams tournaments, cycling with Grand Tours and, starting September 26, all LBA basketball matches and much more. Until September 12, it will be possible to subscribe to the TimVision football and sports offer in particularly favorable conditions for only €19.99 per month for 4 months (then €29.99 per month) with TimVision Box included.
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