New Macs announced? It looks like Apple has surprises in store for WWDC 2023

Unlike previous presentations at WWDC, this year promises to be memorable as Apple plans to unveil an entirely new product category along with its custom OS during the typical developer keynote. Rumors point to a mixed reality headset, which is already generating a lot of excitement. However, the reports focus on future Macs from Apple, claiming that several more devices will be announced at the event, but no specific details have been leaked.

Longer keyword and surprise ads?

according to Mark Gorman on TwitterApple’s WWDC 2023 keynote will be longer than usual, Easily exceed two hours. This foreshadows many ads, including those of “Many new Macs”. Although we’re eager to find out about Apple’s new creations, the journalist didn’t provide details on the specific models. Either he knew and wanted to keep the surprise, or information about it was still scarce.

Mac Studio, MacBook Pro M2, and MacBook Air M2?

I predict three main areas of focus next week: 1) many new Macs, 2) a mixed reality headset, and 3) new operating systems. With all the new hardware and software, I expect the keynote to be one of Apple’s longest ever, easily exceeding two hours.

– Mark Gorman (@markgurman) May 31, 2023

In a recent update, Gurman mentioned that Apple plans to trade in three Mac models on June 5: the Mac Studio, MacBook Pro M2, and MacBook Air M2. One can easily assume that existing MacBook Pro and MacBook Air owners will consider upgrading to the new 15-inch MacBook Air, which offers a larger screen. However, including Mac Studio in the mix raises some questions. Possibly Apple will finally introduce the long-awaited Mac Pro, and its Mac Studio replacement will aim to appeal to demanding users who need the ultimate power of Apple’s most capable desktop PC.

However, there have been no rumors so far that Apple is planning to unveil a Mac Pro at WWDC 2023, which makes the mention of the Mac Studio switch somewhat concerning. It was previously rumored that the Apple M3 processor would be pushed back to next year, but if all goes well for the company, we could see the new SoC and corresponding Macs in the fourth quarter of this year.