Before hanging up the gloves, Tim Cook would like to launch a new product category

Tim Cook would like to launch a new product category before leaving his position as CEO of Apple, according to Mark Gorman. in a the news weekly reports Signs “Insider, who is At the head of Apple for ten years It is said that he intends to oversee a recent big launch which could be augmented reality glasses. The Apple car, which has been developed under Project Titan for years, will take a long time before it gives its first fruits.

According to Gorman, Apple still plans to launch a mixed reality headset next year, but augmented reality glasses aren’t expected until the middle of the decade. Therefore, Tim Cook could leave his place between 2025 and 2028 (knowing that Apple should give him 1 million shares if he stays until 2025).

The head of the manufacturer had already indicated last April that he does not see himself « maybe more » CEO in ten years He will be 70 years old. And according to the curious BloombergCook realizes that to run a business in Silicon Valley, you have to be relatively young.

In terms of who can take over, very smart who would say that but there is within Apple management “succession planning” which is the same Bloomberg He described it last year (read: Who will succeed Apple’s current leaders?). There is of course a lot of talk about Jeff Williams, Brilliant within the group But it’s not much younger than Tim Cook.