They recreated a fast food restaurant from the GTA saga, and it was so convincing that the studio's creators asked them to… Stop everything: Rockstar doesn't let anything go!
Game News They recreated a fast food restaurant from the GTA saga, and it was so convincing that the studio's creators asked them to… Stop everything: Rockstar doesn't let anything go!
Two years ago, a restaurant chain established itself at San Diego Comic-Con thanks to a brilliant marketing strategy: imitating a fast food restaurant from the GTA franchise. The operation was so successful that the restaurant owners caught Rockstar's attention, but not in a positive way…
Credit: Smokin' G BBQ
In 2022, an American restaurant chain invited Smokin G BBQ She had a brilliant idea: to serve her services at San Diego Comic-Con by imitating another fast-food chain popular with the video game community. This restaurant is The bell ringsthe mark that appears in Grand Theft Auto: San Andreas, grand theft auto ivAnd Grand Theft Auto VBased on fast food chains like Kentucky Fried Chicken And taco bellinstitutions The bell rings They are found in the state of San Andreas, and allow players to gain more or less fat depending on the selected menu.
Retailers The bell rings It is easily recognizable not only thanks to its logo. crowned bellBut above all thanks to the uniform of its employees, all of whom are forced to wear red and yellow clothes. chicken head hat. Veterans License Rock games They have somewhat vivid memories of him, and the success of the operation he performed. Smokin G BBQ At San Diego Comic-Con in 2022 (including chicken heads) he speaks volumes about the viability of this marketing strategy. But unfortunately not everyone liked it.
Rockstar is more efficient than a sanitation inspector.
Credit: Smokin' G BBQ
The last year, Smokin G BBQ He wanted to repeat the experience at Comic-Con 2023, in San Diego, but this time by recreating the signs. Burger shotBut their plan could not succeed, because the chain managers received cease and desist order (“Cease and Desist Order” in English) by interactive tic toeThe company behind rock starIn the message, take two They were asked not to use the fictitious trademarks of the epic. grand theft auto For their own restaurants, Even if the rebranding is temporary.
Last night we received a cease and desist order from the law firm representing Take-Two Interactive. In response, we were forced to cancel our “Burger Shot” event that was scheduled for this weekend (at Comic Con). Instead, we will be opening a similar “Cluckin’ Bell” installation next weekend, but it will now be a parody installation called “Don’t Cluckin Tell.”
Despite the temporary nature of the process, Comic-Con only lasted a few days, Smokin G BBQ He still makes a profit by borrowing ideas from rock starwhich can be confusing since they are not officially affiliated with the studio. So any problem at the restaurant could have repercussions. take twoAnd distort the company's image. It's unfortunate for fans, but who knows, maybe Rockstar is planning to open a pop-up restaurant at this year's Comic-Con?
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