The increasing number of cheering fans in the stadiums, which is a growing interest
Crazy World Cup betting game: OBI and National Soccer player Lena Oberdorf presents the World Cup Oracle. Kicking off the FIFA Women’s World Cup in Australia and New Zealand, OBI is now presenting its first joint campaign with brand ambassador Lena “Obi” Oberdorf: humorous, light-footed and energetic.
32 teams, 8 groups and just one cup: the FIFA Women’s World Cup kicks off in Australia and New Zealand in a week’s time. Right in the middle: Lena Oberdorf, one of the key players of the German women’s national football team and brand ambassador for the DIY OBI brand. In Group H on July 24, the 21-year-old and her teammates will take on Morocco, South Korea and Colombia to win the group – and hopefully more than that. “One thing is clear: this World Cup will not only be first class, but above all very exciting. Four or five teams can win the title – so can we!” Young, looking forward to competition.
The midfielder and OBI deal with that tension in their first joint campaign and bring together soccer culture, DIY, and plenty of beaver love. The “OBI Loves Obi” partnership was recently announced, and now Lena Oberdorf and the famous OBI mascot are taking a classic from football culture and betting on the outcome of the best matches of the upcoming FIFA Women’s World Cup in an entertaining way.
“The classic betting game is not enough for us: With Lena and the beaver, we are bringing back the mysticism and unpredictability of fan favorite Paul the Octopus,” says Christian von Hegel, Senior Vice President of Brand and Communications at OBI.
Where there is planning, there are goals
For the crazy World Cup oracle, Lena, as the face of the campaign, and the fluffy beaver adventure on the football field together, shoot, push and turn all kinds of movement for the relevant party. Who will win the first group match? Which country is the top scorer and who will be the world champion in the end? The guessing rounds involved naturally contain a hardware store and do-it-yourself perspective: When Obi and the beaver aim to create an orange bucket wall together or on a cart runway, a lot of the do-it-yourself mentality can feel.
Working together towards the world title
The campaign for the Oracle World Cup begins today with the first Long format on YouTube And on the Meta, starting July 20, display ads will be shown directly in the soccer environment. Another entertaining episode published a few days before the German team match and before the main round KO matches. As the tournament progresses, TV spots will follow – Oracle World Cup spots will be shown during half-time breaks, including group matches for the German women’s national football team. The agencies involved in the campaign are Zum Goldenen Hirschen (creation, lead agency), Factor 3 (PR, testimonial management) and Zenithmedia (performance media).
Get Active Together – Whether in Sports or DIY
With the long-standing partnership with Lena Oberdorf and the Mad Oracle World Cup as the young partnership’s first major concrete result, OBI is bringing an old passion back again:
As early as the 1980s and 1990s, the DIY brand focused on football and sports sponsorship. With the help of the 21-year-old midfielder, OBI wants to make his enthusiasm for community and sport known, especially to a younger target group with an interest in sports. “Cooperation with Lena suits us perfectly, as she puts the joy and pleasure of creating and being active at the fore. It sends a real message that we would like to pass on to our customers right now: go out and have fun together and actively enjoy summer, ”says Christian von Hegel.
The light campaign embodies the positive values of the sport, while at the same time signaling fun and giving the best young athlete a stage – this is how OBI stays true to its positive message of development, joy of creation and empowerment. At the same time, the hardware store brand also signals its goal of connecting young people through shared experiences—from DIY to sports—and making the community tangible. It is precisely the #everything-can-do mentality that Europe’s most iconic brand also lives on in inclusive campaigns and projects such as “we all talk DIY” successful youtube format MACH with OBI” before.
Media communication:
OBI Holding SE & Co. KGaA
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Original content from: OBI Group Holding transmitted by aktuell news
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