Newtree Impact invests in CropX, an Israeli precision agriculture company

Newtree Impact, the Impact holding company led by Benoît de Bruyn, continues its journey and has just added a new pearl to the necklace of its holdings, which now number about fifteen.

Nutri effect Regularly enriches his portfolio. On Wednesday, the holding company announced a new investment of $825,000 Cropex Technologiesa company based in Tel Aviv, also has a location in San Francisco.

In April 2023, CropX Technologies successfully completed a new fundraising round of approximately $30 million led by Belgian pipeline and advanced piping systems giant Aliaxis. On the occasion of the reopening of this round of financing, Newtree Impact was able to access the capital of the Israeli company.

Precision agriculture

CropX collects soil data via sensors. It analyzes them in order to provide farmers with real-time advice and agricultural information such as soil moisture level and crop health status. The data and solutions provided by CropX facilitate precision agriculture. It increases the efficiency of agriculture while promoting sustainable and respectful use of land.

“Thanks to its revolutionary technology, CropX Technologies has become a major player in agriculture that respects the soil and promotes the balanced use of natural resources,” emphasizes Benoit de Bruyne, Founder and CEO of Newtree Impact. “CropX places sensors in the ground to measure water circulation, humidity, pH,

etc…and this data is measured in real time,” continues the CEO of Newtree Impact. This data is sent to the cloud, aggregated with other information (such as weather) and fed back to the software that allows the farmer to make a series of decisions that will provide Money and increased productivity.

Technology and growth

“Approximately, in 80 different crop types, CropX specialists were able on average to reduce water use by half, chemical use by 20% and increase yield by 20%… For example, on large farms,” we are able to Deciding not to irrigate a certain part of the field because it will rain this afternoon,” continues Benoit de Bruyne.

It was not only the technology, but also the company’s significant growth that attracted Newtree Impact. “CropX Technologies is experiencing strong growth both organically and through acquisitions,” confirms Benoit de Bruyne. This year, the company acquired California-based Tule Technologies. In 2021, it acquired Dutch company Dacom Farm Intelligence, New Zealand’s Regen in 2020, and Nebraska-based CropMetrics in 2019.