Hippo celebrates the 2023 Rugby World Cup

From September 7 to October 28, French steakhouse chain Hippopotamus is celebrating the 10th Rugby World Cup with a nationwide cross-channel initiative and restaurant theatrical showcase. Focus on a major operation.

“The hippopotamus makes the fifteenth.” : A large-scale marketing process

From September 7, Hippo Restaurants They will be depicted dramatically, from windows to plates, to celebrate this 10th Rugby World Cup.

In addition, the brand will offer a menu dedicated to the sporting event, highlighting the major oval nations across it Selected cuts of meat : French bavette d’alloeu, Irish chuck flap (“opening half”), maminha from Argentina, Irish onglet, Australian wagyu bavé (“second line”), and finally 1kg French prime rib, New Zealand 400g ribeye (“pillars”). .

Meanwhile, there will be five French and international rugby players Brand Ambassadors on Instagram During the original and attractive competition.

Finally, the entire process is supported by a Multi-channel communication plan On major national radio stations as well as on select podcasts, with a target of 25 million contacts for a target age of 35-49.

“Where there is rugby there is good meat!”

“Where there’s rugby there’s good meat! So it was inevitable that Hippopotamus would ride this World Cup, engaging clients and internal teams alike. The opportunity to also reconnect with its strong DNA of meat expertise and shared values: passion for the profession, commitment to the teams, team strength , etc. And in the logic of innovation, this activation also plays a role in “meat education” by introducing our customers to a wide range of meats from all over the world, including some completely new cuts in France (chuck flap, maminha)! In the end , a very beautiful and bold operation that will develop our image and traffic.concludes Elodie Deauville, Hippo Marketing Manager.

So if you want Open a French-style steakhouse With a dynamic brand engaged in extensive marketing, go to the Hippopotamus franchise page to learn more.