Amazon starts reporting “highly returned” products

In the United States, such an indicator is drawn up to make life easier for customers and increase pressure on sellers.

Here’s a report that might make some Amazon sellers cry. The platform has begun reporting, on its US site, which products are “frequently returned”. Currently, the products in question can be counted on the fingers of one hand (record player And Two dresses Specifically defined by Information site), but this new indicator can be generalized.

In fact, the very large number of Amazon references can carry unpleasant surprises, while the fact of positive comments is always subject to caution. So this report will allow the customer to think carefully before ordering the product. A way to warn him and above all to put pressure on the sellers, who would have every chance of seeing orders melt in this way.

At the moment it is possible to return on Amazon within 30 days for free, but it is not only an additional logistical problem and therefore economic for the company, but also an additional carbon footprint.

Note that you need an Amazon account (without necessarily being a Prime subscriber) to see the message that appears, which is currently only for the US. Amazon has not yet determined whether it intends to expand its devices to other countries.