Advertising in space will cost less than advertising during the Super Bowl

According to the information you provided American newspaper luck On October 6, Russian researchers from the Skoltech Institute of Science and Technology (Skoltech) and the Moscow Institute of Physics and Technology (MIPT) did their math: to create an advertising campaign visible from space in months using fifty satellites would cost about $65 million, less than all ad sites that was broadcast during the Super Bowl, the final of the North American Football League.

While broadcasting ads from space sounds like science fiction, it is entirely possible to make satellites visible from Earth using the technologies we have today. Astronomers often complain about streaks of light in the sky caused by SpaceX’s Starlink satellites.

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As for the technology used on this occasion, the space publicity campaign will include sending about fifty satellites into a sun-synchronous orbit so that they are always in direct sunlight. The latter will spread parabolic reflectors to catch the light, making them visible from the ground; Satellites act as a kind of pixel, creating images together.

Cost is critical: The study estimates that the total cost of $65 million includes manufacturing 50 satellites ($48.7 million); testing and engineering ($11.5 million); and its launch ($4.8 million). In order for space advertising to be profitable, it will target major cities in order to maximize its audience.

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SpaceX is up and running

Russian researchers estimate that net income could be about $111 million, assuming 24 ads are shown over a three-month period. That’s $4.6 million per ad, which is significantly less than the 30-second Super Bowl ad that cost $7 million in 2022.

It remains to be seen which country, or which company, will be the first to try the adventure. according to luckSpaceX will work in this direction. The launch pad founded by Elon Musk is said to have partnered with Geometric Energy Corp, a Canadian startup, with the goal of developing a satellite with a large, patterned screen so that it could broadcast advertisements in space.

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