News that will comfort broken-hearted New Zealanders. On Wednesday, March 22, New Zealand launched the government’s “Love Better” campaign. (for a better love). The goal is to comfort and help young people get out of a state of separation. She also wants to encourage them to do so “tolerate their feelings” and their previous ban on social media.
“I want to sleep at night. I have to forget about her.”
This campaign will be featured in the podcast and on platforms like Instagram. In the campaign video, a soothing voice appears saying: “Breups are bad…but you can make them look good. Own your feelings.”
The photos show young men explaining how they managed their breakup, like this young man. He started blocking his ex-love on social media: “I’m going to have to, honestly. It’s getting ridiculous, it’s spiraling out of control. I need to sleep at night. I need to forget about it.”
Deputy Social Development Minister Priyanka Radhakrishnan said so The government was spending NZ$6.4 million, or €3.7 million, on the campaign more than three years: “We know that separation hurts. We want to support our young people (…) and tell them there is a way out without hurting themselves or others,” confirmed.
