We summarize for you the ropes of users who forced the social network to pause its new version

Instagram, spades, spades, fury. If the photo and video app really wants to look like its rival TikTok, it doesn’t seem like some of the millions of users around the world really want its new version. Starting with American stars Kylie Jenner and Kim Kardashian. In the face of a widespread smear campaign against the new features offered, the social network ended, Thursday, July 28, by pausing the update. Franceinfo summarizes for you this change in strategy that led to the launcher.

1April 20: Instagram announces a new release

half april, IInstagram head posts Video on Twitter To announce that there will be a change. Adam Mosseri explains that the app will be coming soon Better arrangement of original content at the expense of existing content that is simply reposted. The company owned by social media giant Meta (Facebook) aims toEncourage Instagrammers to create their own videos, called Reels. Meanwhile, to ban sharing TikTok videos on her social network, Bury them in the order specified by the algorithm.

New features

We’ve added new ways of tagging and improving rankings:

Product tags
– Improved tags
– Sort by original

Creators are very important to the future of Instagram, and we want to make sure they succeed and get all the recognition they deserve. pic.twitter.com/PP7Qa10oJr

Adam Mosseri (@mosseri) April 20 2022

Instagram isn’t the first network that wants to copy rival TikTok, which is popular for its short and adorable video format. At the end of January, Facebook realized that some competing platforms were hurting its growth, especially among young people. “People have a lot of choices about how they want to spend their time. And apps like TikTok are growing very fast,” Then Mark Zuckerberg, founder and president of Meta confirmed.

2July 23: Users started petitioning to stop the update

But many Instagrammers are disappointed with this new version which is very similar to TikTok. at the point Start a petition on change.org. The title is unambiguous: “Instagram Instagram again.” “Make Instagram Instagram again. Stop trying to be TikTok, I just want to see cool pics of my friends”Explains the text. On Friday, July 29, at midday, it was already signed by more than 230 thousand people. “I’m on Instagram for Instagram, not TikTok, Facebook, Snapchat…” Site gig.

The launcher doesn’t stop there: A The visual invitation to return the old version of Instagram, which was first posted by the American photographer Tati Bruening, was widely shared on social networks.

3July 26: Kim Kardashian and Kylie Jenner take turns on Instagram

Kylie Jenner is the most followed woman on Instagram to date. So when the American reality TV influencer shares with her 361 million subscribers the photo demanding the return of her old Instagram, the social networking teams have cause for concern.

That’s what she did on Tuesday, July 26th in one of her stories (ephemeral content that can be referenced for 24 hours) while making sure to add the word “Interesting” (with six EA’s). his sister Kim Kardashian (326 million subscribers) greatly imitates him.

4July 28: Instagram announces the suspension of its new release

The Instagram boss probably remembered that Kylie Jenner was Caused Snapchat to lose $1.3 billion in less than 24 hours afterwards Post a tweet. Anyway, the user slings seem to have won the game (at least for now): in an interview (in English) granted To the platform specialized newsletter, Thursday 28 July, The head of Instagram announces the suspension of the test. “We need to step back (…) and come back in a new format”Adam Mosseri explains. number of contents “recommended” For users by its own algorithm, it will drop as well, at least temporarily. Because the boss takes care of him specify that this “The withdrawal announced today by Instagram is not permanent.”

“I’m glad we took a risk – if we don’t fail now and then, we’re not bold enough.”

Instagram Head Adam Mosseri

To the specialized newsletter “Platformer”

Social media expert Debra Aho Williamson thinks so “TAll these fears will subside.”. But it makes clear that Instagram has to thrive in its evolution, or it risks losing some of its biggest fans.says an analyst at Insider Intelligence. Facebook’s US user base is just barely growing, and while Instagram is helping move the boat forward, we’re starting to see a slowdown with teens and young adults.”