Zimmermann opens the immersive space until the end of August in Paris

Zimmermann positions itself as a luxury fashion brand. From Sydney to Australia, it has more than 56 stores in Australia but also all over the world. Especially in Europe, the United States, China and the United Kingdom. What's more, there's good news for fans of the Australian ready-to-wear brand: it's opening an immersive brand space at Bon Marché in Paris. The latter is designed by Amplify Paris. This is amazing ” residence » Unique starts at the end of April and extends until the end of August 2024 and offers an exclusive summer experience for its visitors.

Indulge in the brand's relaxed elegance

Located on the second floor of the department store, this 300 square meter installation turns the space into a “ Beach Club The pop-up, designed by Amplify Paris, offers immersion into the world of Zimmermann, known for his relaxed and elegant aesthetics, through a setting that evokes an idyllic coastal landscape.

The interior design includes elements of lush plants, an acoustic rug that evokes the gentle sound of waves, and a natural color palette with raw textures reminiscent of coastal elements.

Nico David, Managing Director of Amplify Paris. comments: ” We were thrilled to embark on this new collaboration with luxury brand Zimmermann. We are really very proud of the end result. Through this innovative retail space, we were able to capture the essence of the brand and the essence of the Australian summer. Blurring the boundaries between the retail experience and the brand experience… offering Bon Marché visitors an immersive and unforgettable shopping experience “.

Note that visitors will of course have the opportunity to discover and purchase Zimmermann's Spring/Summer 2024 ready-to-wear collection. A photo booth to capture moments in a virtual beach environment will also enhance the immersive experience. Clients were overwhelmed by Zimmerman's cheerful, upbeat aesthetic.