Végétalement Provence opens its flagship Parisian outpost in the Beaubourg region

The vegan hair and skin care brand spearhead has officially opened its doors Main Paris is located in 59 Beaubourg Streetin the third district.

on 200 square meters And two levelsThis new salon-boutique concept consists of Three spaces Different: a sale area in front of the store, where visitors can discover and purchase brand products; a hair salon area where clients can relax and enjoy excellent service; And in the basement a training area to welcome VIPs and beauticians.

Once inside, the customer discovers the brand’s store, which offers hair, skin, and lifestyle products, as well as a relaxation area with an herbal tea bar.

The Végétalement Provence salon allows the client to go a step further and discover the botanical, natural and luxury expertise promised by the brand in the hands of a professional.

opening this Main Which welcomes its first customers since the end of 2022 is an important step for the brandUniversal Beauty Collectionwhich gives itself the opportunity to enter into direct contact with its customers in Ile-de-France, but also to present its world and its diversified product ranges to a new audience.

This show is the fifth innovation of Végétalement Provence, which today has 24 shows and 600 points of sale around the world.

mark raised 6 million euros last year To accelerate its growth, it plans other openings, notably in Pessac, in the Aquitaine region, and in Keerbergen in Belgium. ” We also want to rapidly double the number of points of sale for our products by passing the 1,000 door mark by the end of the year. he explains Jean-Marc DelabreFounder and President.