Ubisoft wants fewer games meant to appeal to all audiences | Xbox One

In recent days, Ubisoft has come back strong with successive announcements regarding the future of the Assassin’s Creed franchise duringUbisoft Rewards. The group’s deputy editor-in-chief spoke about the new direction the group is taking for its upcoming projects.

Ubisoft wants to target and engage with certain types of players more

This was stated by Fawzi Mesmar, Deputy Editor-in-Chief at Ubisoft, during a recent presentation. In its future projects, Ubisoft now wants to offer titles with a clear and distinct direction, games meant for specific players even if that means abandoning the “general audience” aspect. The group no longer “wanted one game to do everything”.

“We want to be okay with deciding a game and saying to ourselves, ‘We’re going in that direction, we’re going to stick, we’re going to agree that this will make this kind of player happy, but maybe not everyone. And that’s fine, we think a more focused game is better for people who love this type of game.

There are many different types of players that can enjoy Assassin’s Creed and we focus on all of them, rather than creating a game that aims to cater to all potential Assassin’s Creed fans. So for folks who want to go back to the roots, we’re making a game for them using Mirage and hopefully for others who didn’t enjoy this classic when it was released. We also create a great multiplayer, mobile and RPG experience. There are many different items that we support. It also represents the editorial vision we’ve set, where we don’t make one game for everyone, but we make a game for you and we’re focused, and committed to the decisions made to do so.

It’s not breadth that we aim for, but rather depth of experience, to make sure every hour counts for our players and they feel the time is right.”

These first statements are more than interesting and seem related to the Assassin’s Creed games that were revealed last week. Assassin’s Creed Mirage It is right to quote An example of this new trend. The title, due out in the spring of 2023, is described as a return to basics that emphasize stealth, secrecy, and urban universes. In short, the elements that made the franchise a success.

Finally considering the reviews of recent years with the return of innovative games?

Players who have enjoyed the RPG developed by Ubisoft in recent years should not be left out, especially with the project Assassin’s Creed: Codename Red It is meant to be an action RPG set in feudal Japan. Fawzi Mismar finally gave a summary of this fairly obvious new direction taken by Ubisoft, one that focuses on innovation and differentiation:

“We have innovation as a cornerstone of all our upcoming games, which can be anything from an original new art style to a relatively new style for a new genre or even new gameplay mechanics. So every Ubisoft project will look at these aspects and try to differentiate themselves, bring depth and deliver quality standards higher, as well as offering new ways for players to communicate, interact and play.”

It seems that Ubisoft has taken into account the many criticisms that players have made regarding the latest licenses such as Assassin’s Creed, Ghost Recon or Riders Republic. The public has often criticized Ubisoft for trying to reach a very large audience and follow trends, even if it means abandoning the authenticity and spirit of its old licenses. It remains to be seen what will actually happen.