Shiseido celebrates 150 years of scientific innovation in Venice

7 movie stars also celebrated^e Art at the Venice Film Festival Last September, skincare experts also gathered in Serenissima for a beauty summit organized by Shiseido. An exceptional event that pays tribute to the values ​​of scientific innovation and sustainable development that have infused the brand’s solutions supporting holistic beauty for one hundred and fifty years. latest creation? A serum duo of Bio Performance Skin Filler and MolecuShift Technology that delivers younger looking skin in one day. *

Innovation for DNA

“Create beauty for a better world.” More than just a virtuous mantra, it is the resolute future vision that Shiseido strives to implement, thanks to a research and development strategy that combines technological innovations with a holistic approach to beauty. By bringing together the science of skin, body, and mind, the brand claims a unique concept of skincare, based on opposing principles of appearance. Between science, creativity, luxury, sustainability, individuality, universality, functionality and Japanese quality, Shiseido envisions solutions in its six R&D laboratories to effectively meet the specific needs of men and women around the world.

Beauty in harmony with nature

This sense of innovation is coupled with a deep respect for nature and its power, as is the Shinto tradition that recommends a perpetual celebration of the environment. An inexhaustible source of inspiration, its richness has continually stimulated the research of Shiseido, who does not hesitate to use and enhance natural ingredients in their formulas. Convinced that beauty has a role in preserving the environment, the house is committed to a series of “sustainable beauty procedures”, based on 3 pillars: empathy, harmony and motenay. The latter is a philosophy of Japanese origin, which implicitly refers to the five pillars of the brand’s environmental responsibility policy: reuse, recycle, reduce, replace and respect. This is how Shiseido aims to use only sustainable packaging by 2025.

A duo of high-tech serums

The result of one hundred and fifty years of innovation and forty years of research on hyaluronic acid, Shiseido Bio Performance Skin Filler stands out as the ultimate achievement for the Japanese brand. Incorporating the revolutionary MolecuShift technology, this new generation duo of serums ensures the penetration of hyaluronic acid into the layers of the epidermis. A unique way to reveal the massive effects of this standardized active ingredient by drawing inspiration from the techniques of aesthetic medicine. What sparked scientific experts’ interest again – MolecuShift technology was the subject of three patents in the validation process – cements Shiseido in its image as an irreducible beauty pioneer.

* Consumer test on 110 women